WHAT: Coca-Cola® is giving college hoops fans another reason to cheer during the NCAA® Men’s Final Four® with MyCokeFest, a celebrity-filled, all-day, free music festival celebrating college basketball’s national championship. Special guest star Ryan Seacrest will join fellow Atlanta natives and platinum-selling country music duo Sugarland, Grammy Award-winning rockers Maroon 5, multi-platinum rapper LL Cool J, alternative rockers Chevelle, and power pop band Hellogoodbye to entertain the thousands of basketball fans gathered in Atlanta for the Final Four.WHEN & Sunday, April 1, 2007 Centennial Olympic Park WHERE: 2:00pm – Hellogoodbye Performs Center Stage

3:30pm – Chevelle Performs 265 Park Avenue West N.W. 5:00pm – LL Cool J Performs Atlanta, GA 30313-1591 6:30pm – Sugarland Performs 8:00pm – Maroon 5 Performs
**Coverage/credentials will be confirmed prior to the event via email.**

MORE: On Sunday afternoon, the day between the finals match-ups and the championship game, basketball fans from all over the country can enjoy the sights and sounds of MyCokeFest at Centennial Olympic Park. Held in conjunction with the 2007 NCAA Men’s Final Four, this free, music and entertainment festival gets underway when park gates open at noon on April 1.

In addition to enjoying a diverse day of music, MyCokeFest attendees will be able to send text messages to special viewing screens positioned adjacent to the stage. Using their cellular phones, people can text shout-outs to friends, comment on the music, or salute their favorite Men’s Final Four team. MyCokeRewards also will get into the act as roving kiosks will move among the crowd allowing people to instantly join the popular online mega-rewards program.

Other Final Four weekend activities include NCAA® Hoop City® refreshed by Coca-Cola®. Open Friday through Monday at the Georgia World Congress Center, this interactive, family friendly fan festival features games, contests, clinics, prizes, autograph sessions and special guests. And on Friday night, the POWERade SlamBall Challenge takes the court at Hoop City to showcase hoops in a whole new way in a game that combines elements of basketball, football, hockey and gymnastics.